Our story started back in 1997, when founder Kerri Binnie (the B in Busy B) was travelling around Australia in an old VW camper van. As a trained product designer, she was always searching for tricky problems to solve. Remembering all the festive clutter that inevitably comes along at Christmas, she improvised with some cereal packets to create early prototypes of a rather nifty Christmas card holder. The following year, New York's MoMA ordered 10,000 of them – and suddenly she was in business!
